Engage

Is your business or association on Twitter yet? It should be. Especially if you are publishing a magazine or content-rich website. Twitter has already become one of the fastest ways to reach your customers, readers or members directly. You can post news, links to new articles, and answer questions from people who are following you. The most useful tool is Twitter’s search, where you can find out what people are saying about your company in real time, and respond to them. The New York Times published an article today on how companies are putting Twitter’s “World to Use.” They cite companies such as Amazon, Dell, and Starbucks—which all use the social networking tool to connect to their customers directly. Not sure how to get started? We found this guide really helpful: The Ultimate Guide to Twitter.

Oh, and don’t forget to Follow TMG!

Industry buzz connect, New York Times, social networking, Twitter

Tweeting is on the rise — according to a recent Internet poll, 11 percent of users are taking advantage of Twitter and other similar short-form online messaging services or status updates. Researchers also found that Twitter users were more likely to engage with other forms of social media. Are you Tweeting with your audience? To learn more check out Pew’s research.

Industry buzz Internet, research, Twitter