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We spent the last month looking back at the first decade, and now we’re ready to look forward. What’s going to happen in the custom media industry in 2010? Do we need to get out our credit cards to read content online? Change our magazine format to read better on the new tablets? Start looking for a return on those viral videos?

In this featured video, your favorite TMGers predict the five ways content will change this year. Communications Manager Rebecca Loveridge predicts new devices will put the emphasis back on original, quality content. Principal Richard Creighton believes people will start paying for content. Video Publishing Director Kate Ottenberg says publishers will focus on ROI with online video programming. Washington Flyer Editor Michael McCarthy says magazines will walk back from the plank. Social Media Director Andrew Hanelly believes social media will get fragmented.

How do you think content will change in 2010? Tell us!

Industry buzz 2010, content, devices, magazine, mobile, predictions, ROI, social media, tablets, TMG, video

ASME and the MPA released this viral video that tells the story of the last decade (2000 to 2009) in magazine covers. We love!

Industry buzz ASME, covers, decade, magazines, MPA, video

Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight from the page. The video player will appear in Entertainment Weekly’s Annual Fall TV Preview Issue, but will only be sent to subscribers in Los Angeles and New York. Read the press release or the AdAge article.

Industry buzz advertising, interactive, print, technology, video