Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a launch sponsor. One of Hearst’s special projects editors, Susan Schulz, said to MediaWeek, “It’s a way to repackage content in a way that’s meaningful to the reader.” Meredith is also getting in on the act, publishing a magazine that was tested last year based on Mixing Bowl, an online social network built around food. MediaWeek reports Meredith recently published a second issue of Mixing Bowl and is planning a third for later this year.
New launches delish, food, launch, light, online, website
Introducing DiscoveryNews.com, the latest breakaway website from Discovery.com, which is destined to expand Discovery Communications’ science and technology news coverage. The new site features dedicated sections on tech, space, earth, archaeology, human, history and dinosaurs, as well as weekly in depth features on various topics. Discovery is also launching a dedicated iPhone and iPod Touch application for $0.99, which will feature multimedia content from the new site. “At a time when other news organizations are cutting back coverage in areas such as science and technology, the new Discovery News underscores the company’s longstanding commitment to science and fills a growing void with a trusted and captivating source of news,” said Kelly Day, executive VP of digital media and commerce, Discovery Communications.
New launches app, discovery, iPhone, launch, news, science, tech, website
Founder Rachelle Gauthier, along with editor in chief Tia Orian, have launched a magazine and website that’s “All About You,” called VAIN. The new magazine will be on newsstands in major cities this fall. In the meantime, the website is chock full of content, podcasts and videos. The magazine is also putting together a series of events “to encourage individuals to start taking pride not only in their appearance, but also their community,” according to publicist Nicole Newsum. VAIN will be on sale at newsstands, specialty boutiques, college campuses, spas and the like in select markets and is now working to pick up subscriptions through its Web site and at its events, sponsored college tours and workshops.
New launches launch, website, women's magazines
Forbes Media struck a cord with female executives when it launched its ForbesLife Executive Woman in 2007. Now, the media company is “retooling” the women’s brand with the launch of ForbesWoman. According to FOLIO, the quarterly magazine, website and social network will reach Forbes’ 125,000 female subscribers, starting with the May issue. “It’s serving the interests of women executives, entrepreneurs and professionals,” says Moira Forbes, daughter of Forbes chief executive Steve Forbes, and the publisher of ForbesWoman, in her published note. Read the FOLIO article here.
New launches business, executives, Forbes, launch, magazine, website
Regis Salons is launching The Hair Book, a quarterly print magazine and website devoted to hair care and styling—“because when your hair looks great, you’re ready for anything,” boasts the website. According to FOLIO, 400,000 copies of The Hair Book will be distributed at 1,100 Regis Salons. Polly Blitzer, former InStyle beauty editor and the founder of BeautyBlitz.com, will be the editor in chief of both the magazine and the website. Read the full FOLIO article here.
New launches hair, InStyle, launch, magazine, Regis, website
LIFE magazine and photo agency Getty Images have teamed up to bring the iconic LIFE brand back to life—this time in the online world. The new LIFE.com, launched today, lets you prowl through the LIFE and Getty photography archives for free, promising “the photos you won’t forget.” Portfolio’s Jeff Bercovici reports in his blog: LIFE.com will instantly become “the single largest online cache of professional photography, with 7 million pictures and counting.” Take a look.
New launches Getty Images, launch, LIFE, magazine, online, photography, website
American Express, Time Inc. and CNN are launching a new take on the travel guide with “Weekend Getaways,” an initiative that delivers travel content through print, online, mobile and broadcast. It’s a smart cross-brand, multiple-format solution jumping off the success of last year’s Infiniti-sponsored “City Guides” initiative. The three-part “Weekend Getaways” booklet will run in the April, July and October issues of Travel + Leisure and a few other American Express Publishing and Time Inc. titles. Solely sponsored by Infiniti, the in-magazine booklets will cover nine Weekend Getaways in the Northeast, Southwest, and the West. Then, CNN and its airport network will air the travel segments, beginning this month and running through September. In addition to the print and television outlets, dedicated websites, like this one at Travel + Leisure and this one at CNN feature tip itineraries, travel tips and more.
New launches American Express, CNN, content, guides, magazine, online, television, Time Inc., travel, TV, website
